Superchat Rewind 2025: Innovations & Highlights of the Year

REWIND

ESTD.2020

The Founder’s Story

Since five years, we have been building Superchat together with you. In thousands of conversations, we've seen what really works, where the issues lie, and what truly eases the burden for teams. From exactly these insights, a messaging suite has emerged that is now used by over 8,000 companies worldwide – and has become the gold standard in many industries. It became clear at this point: Communication can be better. Faster. More direct. Closer to the contact. The next level wasn't just another feature, but a new way to connect with people – through the channel they prefer, at the moment they want. AI takes the first steps, answers questions immediately, qualifies inquiries, and keeps conversations active. At the same time, your team remains in control and can seamlessly take over whenever needed. This creates an exchange that feels as if your company is always present.

YILMAZ KÖKNAR

Co-Founder & CEO

MIKA HALLY

Co-Founder & CPO

FRESH OFF THE GRIDDLE

In 2025, we focused on exactly that: an AI workforce in Superchat, working as an extension of your team. AI agents manage conversations and take on tasks. Automations steer workflows while you're already onto the next topic. A faster messaging "OS" that holds everything together. Plus, improvements that arose directly from your feedback: stronger WhatsApp features, a modern Live Chat, better analytics, new integrations. The impact is felt every day. Teams work faster, more focused, and with much less routine work. Superchat is growing stronger than ever: new industries, larger teams, international customer groups. Building an AI workforce in Superchat now gives your team the edge that others will only catch up to years later. 2025 was the starting signal. 2026 will be the next level – and we will take it together with you.

BREAKFASTLUNCHTEATIMEDINNER

AI Agents

Serving speed and smarts

— meet your AI crew.

OVER 64

COUNTRIES

ON OUR MAP

8103

CUSTOMERS

WE SERVE

202,163,604

3,425,475

975,317

126,852

Serving You

‘Round the Clock

24

hours

10,284 Coffees consumed this year

A year that changed everything

In 2025, it wasn't just about replying faster or working more efficiently – it was about building a real extension of your team. An AI workforce directly in Superchat that thinks for you, writes, organizes, and automates. So you and your team finally have time for what truly matters.

With the new AI agents, stronger automations, and countless small enhancements, we've created tools that work like additional team members for you: around the clock, reliably, and proactively.

Additionally, in 2025, we implemented numerous other requests from the community: better WhatsApp features, a stronger live chat, new integrations, and clear improvements in the areas that matter to you every day.

Meet your new AI Agent

Faster, smarter, more personal – your agent takes over tasks, answers inquiries, and supports every conversation around the clock. It thinks along, works reliably in the background, ensuring that your contacts always get precisely the answers they need.

The agent that simply can do more

More skills, more automation, more control – built for your daily life.

Ready to go in minutes

Set up and ready to use in minutes.

Speaks over 80 languages

Understands everyone, everywhere.

Works across all channels

An agent for WhatsApp, Web & Co.

Understands images, voicemails & documents

Understands media and responds immediately.

Custom exit conditions

Decide when the agent transfers – e.g., to the team.

Knows the complete context

The agent knows the conversation history and all contact details.

Can do more than just chat

Collects data, writes notes, completes tasks.

Universal Inbox – your command center

A new UI, more automation, and better tools: The inbox was completely redesigned in 2025, allowing you to manage conversations faster, organize more clearly, and control smarter – across every channel. Everything feels more structured, intuitive, and smoother. Your team works more efficiently, finds information faster, and can close every conversation with less effort – for better processes and a consistently stronger customer experience.

New Navigation + UI

A clearer UI for better overview and more intuitive work.

Voicemail transcription

Voicemails are automatically converted to text.

Instagram profile in the sidebar

Instagram information at a glance.

Adjustable contact sidebar

Customize the contact sidebar to fit your workflow.

Attachments for internal notes

Add files to internal notes.

Auto-assign upon response

Automatic assignment with every response.

Files for templates

Add files to your templates.

WhatsApp Business – stronger, more flexible, simpler

In 2025, we further improved our messaging foundation. Greater stability, parallel use, and a larger template gallery make your WhatsApp communication more reliable, flexible, and easier. This way, you can reach contacts in support, sales, and marketing faster and with less effort.

WhatsApp Coexistence

Use Superchat parallel with the WhatsApp Business App.

New WhatsApp Template Gallery

More & better WhatsApp templates for every situation.

Live Chat – present when it counts

We further developed Live Chat in 2025: faster responses, clearer actions, and more transparency about your website visitors' behavior. All to make real-time conversations even easier and more efficient.

Quick responses & CTA buttons

Interactive buttons for higher response rates and

faster processes in Live Chat.

Meta Tracking

All important visitor data at a glance – directly in Live Chat.

Privacy banner

Automatic privacy notice – seamlessly integrated into your Live Chat.

Automations – Smart workflows for maximum efficiency

In 2025, we extensively expanded Automations: with new triggers, stronger actions, and more flexible logic nodes. This allows you to control workflows even more precisely, automate more processes, and simplify your daily work significantly. Our goal: to provide you with intelligent, reliable, and high-performance processes – so your business runs smoothly, no matter how complex the requirements are.

New Triggers – The starting point of smart processes

New triggers ensure that workflows start exactly at the right moment.

WhatsApp template sent

Starts an automation as soon as a WhatsApp template is sent.

New or reopened conversation

Starts an automation with new and reopened conversations.

Live Chat opened

Starts an automation as soon as a website visitor opens the Live Chat.

Automation with new contacts

Triggers automations, even if no chat exists yet.

New actions – respond to every situation

The right steps at the right time: With our new actions, you can design workflows the way that best suits your business.

Jump-to-Node

Jump back to any node in your automation.

Live Chat message

Sends automatic Live Chat messages.

Start other automation

Starts another automation within your automation.

Data tools

Edits, formats, and calculates data.

Find or create contact

Finds an existing contact or creates it automatically.

Instagram Automations

Automate your Instagram communication and respond automatically to replies and comments.

Trigger: Instagram story replies

Starts automations as soon as someone replies to your story.

Trigger: Instagram comments

Starts automations as soon as someone comments on your post.

Further Improvements

Many small updates that noticeably make your daily routine easier.

Folder for automations

Organize automations clearly in folders.

Search in Automation Builder

Find nodes in seconds.

Variables for assignment node

Use variables from the assignment node.

New variable modal

Find the right variable in no time.

New trigger menu

Find the right trigger even easier now.

New Automation Templates Gallery

Discover the most used templates and get started immediately.

Campaigns – everything measurable, everything visible

In 2025, we expanded campaigns: You can now measure every interaction of your WhatsApp Newsletters – from button clicks to quick replies to real conversations. This gives you a clear view of which campaigns perform well and where you can optimize.

Campaign objectives

All interactions clearly measurable – from click to chat.

Integrations – everything connected, everything in flow

In 2025, we fundamentally expanded our integrations so that your tools work even more seamlessly together. New partner integrations, stronger automation options, and a revised foundation ensure data, workflows, and communication smoothly interlock. Whether it's CRM, booking systems, or internal processes – Superchat now fits even better into your existing system landscape. This ensures processes run more stably, information stays synchronized, and you save time at every step.

N8N Integration

Connect Superchat with thousands of tools and build individual workflows – without code.

Flixcheck Integration

Automate form processes and transfer data directly into Superchat.

Shore Integration

Connect Shore with Superchat and bring your processes and communication closer together.

Propstack Integration

Connect Propstack with Superchat and create a smoother information flow.

SnowOffice Integration

Link SnowOffice with Superchat, making your processes more centralized and clearer.

Analytics – Clarity on everything that matters

In 2025, we expanded Analytics so you can track contacts, labels, and developments even more precisely. New visualizations and deeper insights finally give you full transparency on growth and performance.

Contact list analytics

See in a glance how your contact list is growing – including added and removed contacts.

Label analytics

Analyze which labels really move your conversations – clearly visualized and easily evaluated.

Superchat Connect 2025

150+ customers and partners came to Berlin to attend workshops, exchange ideas, and experience the launch of AI Agents 2.0 live – a day full of energy and genuine community moments.

A day full of highlights

Genuine encounters, powerful sessions, and lots of energy – here's the recap.

2025

All Served

Refill your cup with us again next year.